Customer engagement platform
ClowID
Mälmo, Sweden
Year
2022
Role
UX / UI Designer & Web dev.
Duration
1 year
Tools
Figma, Webflow
Overview
Customer Engagement Platform
ClowID is a Swedish tech startup based in Mälmo, Sweden.
They provide an all-in-one customer engagement platform for merchants that includes sending digital receipts, loyalty program with marketing tools, as well as a APP for final consumers to store and manage digital receipts and different loyalty programs in one place.
The problem
There is a disconnection between merchants and final consumer. The merchant don’t know their clients and cannot retain them after a purchase without an external loyalty program. In addition to that, there is a lot of wasted paper with traditional paper receipt.
The problem
Design an all-in-one platform that allows small and medium merchants to:
Know better their customers with real time customer insights.
They will save trees by sending digital receipts instead of paper
Target and retain their customers thanks to an integrated Loyalty program system that will send promotions directly to the ClowID App
Design ClowID APP for final consumers to:
Store and manage digital receipts
Create business expenses with folders
Store all loyalty programs in one place
Get access to instant promotions
The challenge
Create and develop the product
Re-branding of ClowID
New design system
New website design and dev.
ClowID Backoffice re-design
Merchant Backoffice design
Point of sale design
Responsive designs to different displays
Final customer App design
Marketing and sales assets
Methodology
Agile
Before
Old brand identity and backoffice
New sitemap
ClowID SiteMap
New
Backoffice
Website
Responsive designs
Backoffice
Merchant Dashboard
Software installation
