Restaurant
P de Paella
Barcelona, España.
Year
2025
Role
UX/UI Designer, Branding, AI generation
Duration
4 days
Tools
Figma, GPT, Midjourney, Higgsfield
Overview
Branding & Concept Creation with AI
P DE PAELLA is a new paella workshop in Barcelona, opening in December 2025. The founders wanted a brand identity and concept that felt modern, welcoming, and true to Spanish culinary traditions. The challenge was to develop the full visual identity and digital presence in a short time frame.
The problem
The project had a tight timeline. The team didn’t have time to organise a photoshoot or produce traditional brand assets, but they needed a complete identity quickly to prepare for launch and start promoting the workshop. AI became a key tool to accelerate the process and compensate for the lack of initial materials.
The challenge
Brand Concept: Used AI to explore naming, storytelling, and visual moodboards.
Identity: Developed the logo, colors, and typography system with AI-assisted iterations.
Imagery: Generated workshop visuals, lifestyle shots, and product imagery with AI.
